While the IGP team embarks on a 100 missions every day, there are 4 key elements which are central to every endeavor we take. These are:
Ethos, by definition, means the underlying sentiment that forms the basis of beliefs, customs & practices of a group or a society. In other words, it is the underlying principle that we apply in all our actions & decision making. Ethos is what brings coherence in our actions as a group & helps us take tough decisions with better clarity. It helps us avoid confusion. It is the yard stick that not only helps us find our way but also measure our progress.
So what is (are) our Ethos?
We took a year to think about it. Not because we are dumb, but we wanted to get our DNA right, we wanted to get our market right; we wanted to get our approach right. And finally we found salvation in 3 simple (and often much talked about) words.
It’s much easier said than done. Innovation doesn’t necessarily mean invention, as most of us naïve souls believe. Innovation is simply about doing things better & more efficiently. Innovation is about new simpler solutions to same old complex problems. All of us really need to be “innovative” in our approach to every problem/task that we handle every day – doesn’t matter how big or small – behind every giant leap, there are a 1000 small innovations.
We live in a really dense forest, where only the fittest & the scariest survive. Today, the only constant thing in this world is “change”. If you cannot adapt, cannot think on your feet, cannot pull out a feather from your cap, and cannot do all of this quickly enough, you will not survive. You might be a dinosaur today, but it’s the agile & clever fox, that will have the last laugh 5 million years from now.
So you are innovative, you are agile, but remember, you are not doing this for yourself; you are doing all this for our end consumer. If he/she doesn’t benefit, none of it matters! We got limited time, money, energy & ideas – so let’s put our money where the mouth is.
Innovative. Agile. Consumer-centric. – that’s our Ethos.
Everything we think, we do, we focus on, is guided by these 3 simple words. In other words, we drive innovation in everything you do; we do it quickly; and we focus on consumers.
We dream, we discuss, we try – we don’t bullshit! We don’t throw jargons without even knowing their spellings in the first place. We are not the poster boys, we are not the next big unicorn, we are not Steve Jobs, we are not hyper-XYZ. We are just entrepreneurs who understand their consumers!
We don’t dry-clean unwanted laundry. We only focus on tech products which cater to established, deep-rooted and real-world problems – and when we identify such a product, we don’t dry clean it. We rinse it, wash it, dry it, iron it, pack it up nicely and then only ship it to the consumer.
We strive to create Value, not Valuation – valuation will follow. We prioritize for 5 years, not for the next round of funding. Our consumers determine our products and our products determine our investors, not the other way round. We don’t treasure hunt!
It's really the people that make IGP the kind of company it is. We hire people who are smart and determined, and we favour ability over experience. Although people at IGP share common goal and visions for the company, we hail from all walks of life.
If you are not into the obvious or are overly complex and prototypical, but are dynamic, dream-doer & can think on your feet, then IGP is the place to be.
We stand for accountability, fluidity & ownership. We like people who love to own what they do.
Micro management is not our cup of tea. We like individuals who are confident, smart & self-reliant.
You get the freedom to set your own schedule. However, we live in perennial rush – time is always less & deliverables are always more. And we don’t compromise on quality. We like people who are masters of time management.
We envision, we plan, we hustle. We like people who do whatever it takes to get work done. For us, the means to an end doesn’t matter in the end – what matters is the end itself.
We are a team who is always one step ahead. We like inventive, flexible, up-to- date and inquisitive individuals, who fit into the ethos of the company.
There is never a dull moment, not even when you are at your workstation! A brilliant journey with likeminded, motivated & dedicated individuals is what sets our company apart.
We believe in the balance between work & fun. We work hard & party harder.
The work, people & environment are going to push you to become the best version of yourself. You will face challenges, limitations & criticism but it would only make you maximize your potential.
IGP holds a results oriented culture & inculcates this value in each employee. We are high on diversity and employees who bring a wide mix of skills & experiences to the table are cherished.
We understand the significance of proper mentorship, guidance & understanding that goes into making a professional. We provide you with learning opportunities to improve your skills & help you enhance your career.
Discuss your targets, set your schedule, keep everyone in the loop, and run with it. As long as you reach the finish line ahead of everyone else in the market, we wouldn’t care how you got there. We like people who are mature, self-driven and are in it for themselves & not because others are pushing them.
If you are of the breed that believes in ‘More is Less’ and can do justice to it, be our guest, grab & take what you will. Like any other early stage company, we always have a lot more work & a lot less resources. We always welcome fast-trackers who can multi-task. But know your limits. We value quality over quantity.
We have well defined departments, well defined roles, well defined targets, BUT all communication is fluid, all information is accessible, and all management is reachable. Its only you who limits your exposure. If you ask right questions, someone somewhere will reply and you will learn something new. Do that for a couple of years & you would have learnt a whole lot more than a lot of your peers in the industry.
The technology team is currently driving the biggest transition in the history of IGP. At the front end, IGP has moved from a static e-commerce website to a Smart Gift Discovery Platform. While the new UI/UX seamlessly incorporates a responsive material design, the new APIs reside on a highly evolved information architecture powered by machine learning. At the backend, IGP is moving from an old school monolithic architecture to the more sophisticated & scalable service oriented architecture, allowing the team to build different products & services in languages which fit them the best. So in essence, the tech team is pushing IGP for a massive leap, where Customer will be at the center, technology will have no limitations & IGP will front-run the next paradigm shift in gifting (and possibly online buying experience in general).
The Product Managers at IGP are the architects behind everything that requires building. From the front-end website features, to the backend analytics, to the admin panels, to the third party solutions (for vendors etc), this team builds it all. Apart from the internal stake holders & their product requirements, this team is also responsible to oversee the entire journey of the consumer on the website & beyond (post purchase). They mine tones of data, ideate on 100s of features & make a 1000 tweaks every month to continuously keep on enhancing user flow & improve overall customer experience. These guys are both the initiators & gatekeepers for what gets built by IGP.
Operations at IGP is challenging to say the least. While the world has focused on a single problem of faster domestic deliveries, IGP has to focus on a much bigger task of providing a specific date delivery & in many cases a specific time delivery across the globe … for all 90+ countries that we service. And as if this was not enough, we have all kinds of dispatch types – warehouse based, vendor based, RDC based – and all kinds of product types – fragile, perishable, regular. To top it all, the order flow surges many folds during festivals, peaking at well over 10,000 orders a day. The operations team manages all this and much more. So if you have hots for real problems on the ground, this team is your calling.
IGP is a massive design house. We are after all in an aspirational category. This team works on various designs and imagery aspects which our business demands. This team manages several in-house studios to ensure that our customers get to see product images which are state-of-the-art, inspirational, informative & accurate. This team also works round the clock to create more & more personalization related design templates (40,000+), so that our customers not only get to personalize the gifts they are buying but they get to do that like a pro. In addition, this team is also responsible for every creative (3000+), every icon (500+), every interaction (300+), every button, every last visual that you see on our website. And they are killing it!
They say, you put your money where the mouth is. Well, this is the mouth where all the money goes. But contrary to the general opinion, marketing is not about money, it’s about ideas, growth hack, analytics, communication & consistency. This team is responsible for all digital marketing, all media channels, BTL activities, content, brand messaging, customer communication, strategic tie-ups and PR. In terms of numbers, this team manages rankings of over 25,000 keywords, efficacy of over 500 campaigns, brand messaging & marketing communication on over 20 channels, and several large & exclusive strategic tie-ups.
All that we do, we do for our customers. And customer service acts as the acid test of our efforts. At the end of the day, it is this team which is the face of the company. It is this team with socializes with our customers, hand holds them through their buying journey on IGP and helps them with any issues they may face. This team not only handles customer grievances, but also proactively reminds our loyal customers across the globe of upcoming occasions, changing gifting trends & our new services & products.